Vistar has been investing in a customer-centric approach for a long time. What lessons has Vistar taken from 2020 that will serve you as we move beyond the pandemic? While the sales impacts are still being felt today, it’s exciting to see the industry slowly rebound. That shared commitment and belief that going to the movies has been and will continue to be an important part of our culture in America, helped us work through the challenges in the best ways possible. We are as passionate about the movie theater business as they are, which made 2020 particularly difficult to navigate for all of us. Vistar’s longtime commitment to doing business with a strong customer-centric approach set the stage for us to support our customers through unprecedented challenges. What was your strategy for working with these theatrical customers during the awful year we all had in 2020? In our Boxoffice Barometer poll, voted on exclusively by exhibitors, Vistar was voted, far and away, the best F&B vendor of 2020. As our business grew, so did the level of trust with our amazing business partners-and today, support of the exhibitor space is strongly woven into the fabric of our business. We were able to retain many of the great people from this company and capitalize on their experience in theaters and concessions.
Vistar began supporting the exhibitor concessions and food service space around 25 years ago, with the acquisition of Liberto Distribution. In 2015, Performance Food Group announced an IPO, and PFGC has been trading on the NYSE ever since.Īt what point did Vistar begin working with movie theater concessions, specifically? And how has that part of your business evolved? In 2002, Wellspring Capital acquired Multifoods Distribution Group and renamed it “Vistar,” setting the stage for multiple acquisitions over the past decades. Vistar is a division of Performance Food Group, which traces its beginnings back to 1875. Could you give me some background on your pre-2002 history? Since your acquisition by Wellspring Capital Management LLC in 2002, it looks like Vistar has entered new markets. In this newly revamped edition of the Barometer, representatives from over 50 exhibition circuits around the world voted online to select the most important and influential contributions to the exhibition industry in 2020.įood & Beverage Vendor of the Year: Vistar Boxoffice Pro is reviving its iconic Boxoffice Barometer readers’ poll, a popular annual feature of our magazine for decades, in which exhibitors vote on the best achievements in the industry.
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